The Who, What and How of Multi-Channel Digital Marketing:

2 February 2024 | By - Krishna Mohod

Multi channel marketing refers to the various mediums to share your message with your target audience, regardless of the channel used. Multi channel marketing includes both print, online, events and vocal messages. In a multichannel marketing, platforms to share messages are different but the message or appeal should be the same and consistent.

The reason to use Multi channel marketing for promotion and advertising purposes:

The reason for choosing multichannel marketing is simple and strategic. Think about how many television channels, websites, mobile and other applications you can use to convey your message. Multichannel marketing simply prefers you the broader area to convey your message and it could result in more sales and leads. This also actually means that all those different platforms can be used to suggest purchasing decisions and to lift out the actual purchase.
If you want to grow your business worldwide, you will have to present the right message on the right channels, at the right time.

Multichannel marketing gives you a broader area and platforms like:

• Email marketing (like newsletters)
• Website
• An app
• Facebook
• LinkedIn
• Instagram
• YouTube
• SMS
• Print ads
• Word of mouth

Many big and small franchises are aware about multichannel marketing, but they don't know the good and working strategy. Most of the franchises make the mistake of using different strategies for different channels but it doesn't work many times.

In this article, we will walk you through the way that will help you to take advantage of multichannel marketing.

Make sure who is your target audience:

Determine who is your target audience and which channel they are more likely to use. It could be television, online websites or social media. Ask your target audience to conduct a survey that which channel they most prefer and according to that make your appeal.

Focus on the buying strategy, not the selling strategy:

Always keeping focus on the sales process might irritate your customer's vision. As a result, your customer finds you come across as pushy.

Focusing on the buying process, you are mainly concerned with the customer and strategies and the conveniently you can deliver it for the customer to buy your product or service, the rapid you may see conversions.

Be consistent:

Consistency is the absolute key to engage your customer on different platforms in multichannel marketing. Regularly sharing them with interesting feeds can gain more attention from customers towards your business. The method of sending a message might be different like translating it into a 140-character tweet will be very different from the way you say it in the mail but the message you want to share with them should have the same perspective. Consistently engaging them with your marketing field can make them your potential customers.