19 June 2024 | By - Sudha Mariappan

What is blogging?

The main purpose of blogging is to share extremely powerful content filled with thoughts and stories across the internet with appropriate information.

The word blog was shortened from the term "weblog," which at first referred to personal diaries or journals, but it changed into a platform with so many uses that are mostly professional and informative in nature.

A blog is a website or a web page that gets regularly updated, mostly run by one person or a small group of people. The content used is more informal or conversational in nature. They range from personal stories to professional tips on selected areas.

Blogs are important in this digital era, as they bring out the inspirational voice of the individual or the brand.

They allow content creators to forge a personal bond with the audience through shared ideas and information.

For example, Business Insider is a business blog that covers news, headlines, and articles in general about business happenings. This example shows that blogging can be an appropriate medium for expressing expertise to a large audience.

How does submission work under blogging?

Submission in blogging refers to contributing content to a blog, either through the primary author's own contributions or as a guest post.

A blog needs the continuous creation of high-quality content to make it relevant according to its target audience.

To make this happen, most blogs have guidelines detailing what kind of content to expect in contributions. This would include details on word count with relevance to the topic, as well as formatting details.

Most of the already existing blogs in India have very transparent ways of submitting guest posts, which help them filter content and make sure it aligns well with their brand and audience interests.

One such example is Digital Vidya, one of the more popular digital marketing blogs, with a submission process that requires guest bloggers to adhere to some guest blogging rules to send their articles for review.

This process usually happens at the pitch or outline stage. After confirming the task, it further requires the submission of a full article, after that it will be displayed on the website.

By following the guidelines in this plan, contributors will be featured on prominent platforms with high exposure and will contribute to a pool of blog content.

It opens up a platform for diversity of voice and point of view also supported by quality content while submitting.

Inviting a guest to your blog enriches your blog by content, and represents your blog more to your audience.

People may want a change in what they read.

So this type of collaborative method can bring value to both the blog owner and the contributor in a close relationship, where both counterparts can improve their reach and credibility.

What is Guest blogging?

Guest blogging is used when one person writes content and publishes it on another person's blog to help gain more targeted audiences. In that way, you can create authority within a similar niche.

The guest blogger you choose makes sure to include content that matches the host blog's theme and its audience to make sure useful information is contributed while promoting the brand. It can be also used to promote the special expertise your guest blogger has.

Guest blogging is quite widespread in India among professionals who want to increase their online visibility.

For example, The Indian Minimalist often hosts a number of guest posts by experts in the area of minimalism and sustainable living. This partnership not only makes the blog content popular but also helps the guest bloggers by reaching a different set of audiences interested in their specific niche.

It will also help to increase traffic to the guest blogger sites, and will also establish them as popular experts in their respective areas.

Guest blogging can help both parties, your business and them. Your host gets new content with another perspective added, while you can enjoy some visibility and credibility.

It will help in networking and building relationships within a community extending beyond personal or organizational boundaries.

How guest blogging will expand your business:

Guest blogging helps in expanding the business since it clearly opens new audiences and markets for the business.

The opportunity provided by quality blogs for contribution can help your business build in a leadership role within the industry and as a trusted source of information. This would help increase brand recognition and customer trust.

For example, Indian brands such as BigRock, which is a hosting company, went guest blogging to share innovative insights about the latest trends in web hosting and digital marketing on different technology and business blogs.

Clearly, this gives their audience proof that they know a lot about that particular matter and attracts potential buyers who are seeking stable and reliable web hosting solutions. Sharing insightful and relevant content helps BigRock drive traffic back to their own site, resulting in higher conversion rates and increased business.

Guest blogging also affords a business some relevant backlinks to the company's website, ultimately improving its SEO efforts. Better search rankings can mean diversified organic traffic that will later turn into sales through lead conversions.

The amount of exposure one is going to get through this will also get business partnerships and collaborations, so it's a win-win situation. Now is the moment to start using guest posting as part of your marketing strategy if you haven’t already.

Benefits of guest blogging:

You can gain immense benefits through guest blogging. Some of the benefits might include:

Exposure to new audiences: First of all, guest posting will expose you to different audiences. In this way, you'll be able to reach potential customers or other target followers of your work whose existence you might not even have known. It improves visibility, and the great thing is you're bound to notice increased traffic to the website and social media engagement.

Makes you popular in your niche: Guest blogging helps you to become an authority and a credible person within your industry. Sharing great information on quality blogs shows you to be a thought leader and that you are an expert in a specific area, which harbors great trust among your audience. Since this authority is not only helpful in personal branding but also for your business.

Increased search engine optimization: Guest posts usually make sure that the backlinks that would increase the search engine ranking of your website. Search rankings that are higher, result in higher levels of organic traffic and give people the chance to find and use your content.

Helps in networking: This generally takes off many opportunities in collaboration, working together on projects of concern, which helps you increase your reach. Most importantly, it helps you establish connections with industry experts and key influencers.

How can you become a guest blogger?

You can become asuccessful guest blogger with only a few strategic steps.

Find your niche: A guest blogger needs to select those blogs that share certain dimensions of their expertise and audience. Create a list of potential blogs that are familiar with all high-quality posts. This will pull the audience well as you know what you're writing, and they will be able to relate to the niche you're presenting.

Play by the rules: It is important to know the guidelines of each blog on submissions. Most of the blogs are going to have similarly specified criteria about what they would want to see in a guest post regarding topic, writing style, and formatting. So if you need to get your pitch accepted, you need to adhere to their guidelines.

Come up with a pitch that is compelling enough to show what makes you unique. How will your content influence the audience? You need to showcase where you excel or your expertise to frame yourself as an industry expert.

Create high-quality content: Make sure that what you write is well-researched and informative. High-quality content not only describes what attracts readers, but it also increases the chances of further guest blogging opportunities with the same or other blogs in the near future.

Share your guest blogs: After your guest post goes live, share it in your own networks. Post on social media, add to newsletters, and engage back with the readers' comments. Well, that is an extra effort toward maximizing your reach from that particular post and getting more visibility as a guest blogger.

By following this and keeping quality of blogs in mind, you will increase your credibility as a guest blogger, extend your reach, influence, and create strong bonds within the industry.

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