21 June 2024 |
By - Sudha Mariappan
Marketing your business does not always come up with a heavy budget.
Now it's 2024 and you have tons of free strategies that will help you improve your online presence, get more customers, and eventually generate new revenue.
Here are ten actionable ways to market your business and spending a single dime on it.
Get Your Business Listed on Google Maps:
Getting your business on Google Maps helps both in local SEO and provides location-based customers.
When you list your business in Google My Business, you’re providing potential clients with what they need. Your business’s address, phone number, and how many hours you work. That will help customers find your services and schedule a meeting.
In this way, you are open to the possibility of being found when someone in your area is searching for a service that involves what you have been offering.
To get started, sign up for Google My Business. Fill out the profile with accurate details, and update it on an ongoing basis. Your customer's review matters the most. So share how to leave a review with happy customers for maximum credibility and local search rankings.
Write More Relevant Blogs:
Blogging still has a strong scope of audience engagement for better ranking in search engines. You only have to come up with quality information that solves the needs and interests of your targeted audiences in order to drive organic traffic toward your website.
When you post relevant blog posts, which may also solve the issues of your audience, the engagement will grow. Make sure you have appropriate keywords that will drive your target search engine optimization, are clear, and have a good flow.
For example, a small bakery may have posts on the best baking tips, they may create seasonal recipe ideas, or they may also upload behind the scenes happenings from their kitchen. Keeping your blog active like this helps to keep your site fresh and gets visitors to come back for more, raising the chances for better conversion rates.
Video content has been gaining popularity and effectiveness continuously. YouTube and Instagram are some really good platforms to showcase your product or service.
But you don’t need to worry too much about expensive equipment while coming up with interesting videos, most of those would work just fine with a smartphone and a bit of creativity.
Think of creating tutorial videos, product demos, or even behind the scenes looks at your business. Live videos on a platform like Facebook or Instagram will also build real-time interaction with your audience. It makes them feel closer to the brand.
Moreover, videos are highly shareable, and if they go viral, your reach will increase tremendously.
Make use of Newsletters:
Email newsletters are an excellent means of keeping your target audience updated with regard to all your latest offerings, promotions, and news. It keeps them close by way of continuous contacts for repeated business. You can check out email marketing strategies to scale up your marketing game.
It goes on to say that to take up the effort of really making a good newsletter, you want value, not just promotion-blurbs. Find valuable content to add in tips, industry news, and special discounts that can be offered only to the receivers.
You will still find free plans on tools like Mailchimp, which will help design and send out the newsletter to the subscriber list. Segment your audience so you have customer preferences for crafting content that creates higher interaction rates.
Contests and Giveaways:
Hosting giveaways is a great way to stir up excitement and increase followers. Incentivize visitors with something they want, and more than likely, branding will take place in the form of likes, shares, or tagging friends.
Choose a prize relevant to your business that will interest your ideal customer to maximize effectiveness. Be clear with the rules, entry methods, and duration. Running a giveaway post on social media really increases your exposure, which brings in new potential customers.
Create podcasts:
Due to the fact that people can consume podcast content while doing any of their chores, podcasts have grown in popularity. Especially true crime content has grown massive popularity over the years. Having a podcast allows you to share your expertise, interview leaders in the industry, and talk about topics that matter the most to your audience.
You can create a podcast with very basic equipment, all you really need is a good microphone and some free editing software like Audacity. Promote your podcast through your website and all your social media to get listeners.
Engaging in podcast content will position your business as a thought leader in your industry, and more customers will be attracted.
Indulge in guest blogging:
Guest blogging on established websites within your industry will help create your online presence. Post quality articles on other reputable blogs to reach a broader audience and drive traffic back to your site.
First in line is to identify blogs that are relevant to your business and target audience. Pitch your unique content ideas that will add value to the website owner’s readers. You are usually given a backlink to your website in return, which will increase your SEO ranking for more traffic. In addition, guest blogging will enhance your reputation and authority in your subject field.
Recycle your Content:
Reusing and recycling your content maximizes the value of your existing content by repurposing it into other formats. A well-researched blog post can easily be converted into an engaging infographic, a series of social media posts, or even a video on its own.
It assists in reaching various segments of one's audience with different tastes in media consumption, all the while saving time and resources against creating a whole new content. Use tools like Canva for info-graphics, or Lumen5 for turning articles into videos.
Social media is the key:
Social media plays a major role in modern business marketing. Facebook, Instagram, LinkedIn, and Twitter are some of the main social media tools where your content can be easily leveraged to reach an audience or advertise your brand. Social media helps you increase traffic with relevant and organic traffic and also boosts your conversions.
It's all about consistency. Along with posting relevant, engaging content, you also need to consistently post Instagram stories on a daily basis, which can help a lot.
You can take advantage of Facebook live videos, too. Then comes the Instagram poll feature, where you can get the audience's opinion.
Different platforms have the power to grab different audiences’ attention, as the modes of interaction are different. For example, on Instagram, more focus would be placed on visual content. On LinkedIn, you can notice there are mostly B2B interactions going on. Therefore, knowing your audience is crucial.
Also, reacting to comments and messages from people can create a community that will be valuable to your brand, thus increasing the chances of enforcing loyalty and sales.
Interactive content:
Interactive content such as quizzes, polls, and surveys increases engagement triplefold. It encourages the user to participate actively, so that the experience created is more memorable.
Tools like Typeform for surveys and Playbuzz for quizzes really make it pretty easy to create interactive content. For example, a fitness brand could provide a quiz for people to know their best workout plan. Not only does interactive content engage your audience, but it also gives you insight into their preferences and behavior.
Marketing is not only about creating strategies, it’s about creating effective strategies which don’t cost anything yet bring in a fortune for your business.
If you’re a business looking out for services for effective marketing, connect with us atInfo@ontogendigital.com. Subscribe to us for more blogs.