11 June 2024 |
By - Sudha Mariappan
The days are here when even cars are on autopilot. Remember Tesla?
Do you recall the last time you actually turned off your car’s autopilot and handled the wheel yourself?
From the latest tech in our cars to the features on our smartphones, autopilot makes our lives smoother and gives us time to focus on other things. You can take for example, setting our next coffee run on our calendars, binging on cat videos on YouTube, or setting our dryers to a time setting so that it stops automatically.
But when it comes to your business, can you say the same about your marketing?
If your marketing strategy feels like it’s stuck in a traffic jam, it might be time to hit the autopilot button, only this time with PPC (Pay-Per-Click) advertising.
The Traffic Jam of Marketing:
You cannot pass through a traffic jam without anger.
In a similar fashion, having too much traffic for Ads for marketing can be very exhausting. In traditional marketing, you’ve got your billboards, newspaper ads, and flyers.
It's slow-moving where you’re often at the mercy of variables such as market trends and consumers' mood.
But in digital marketing, it’s a fast moving race where you have to keep up with the trends and hold a place for your advertising. Marketers are rapidly adapting their method of budgeting, reporting, and investing in paid owned and earned media to engage their customers.
There is a solution, a magical button that lets you skip the traffic, navigate through the shortcuts, and get you your advertising place.
And that’s exactly what PPC advertising does for your marketing strategy.
It's like having an overview of your marketing landscape, enabling you to swoop in and seize the best opportunities without the hassle of traditional methods.
What is PPC Advertising?
Pay Per Click advertising is an internet advertising model used to drive traffic to websites, where advertisers pay the publisher who is typically a search engine or a website owner when the ad is clicked.
To simply put, it's buying visits to your site rather than attempting to earn those visits organically. It might be a shortcut but it does get you to the front of the line.
Here’s how Pay Per Click works:
Step 1: Your business advertiser creates an ad, which includes a text ad, a banner, or even a video.
Step 2: Your Ad is displayed when users search for related keywords or visit a relevant website, your ad pops up.
Step 3: When a user clicks on the ad, you have to pay for the click they made while opening your Ad.
Step 4: Your user is directed to your website to your landing page that continues the user’s journey with an offer or content.
Why PPC is the Ultimate Autopilot for Your Marketing:
Pay Per Click is an interesting feature which is like an engaging autopilot, you only need to set your course, the place where your Ad needs to be displayed and it intelligently adjusts, keeping your campaign on track.
Here’s why PPC advertising is a game-changer for your marketing:
1. It targets with precision:
Pay Per Click allows you to target your ads by certain keywords such as Demographics, location, time and even device that is used.
It’s sort of a virtual personal assistant who understands all about your target market hangout points and their preferences.
For example, if you’re a business that plans to sell Christmas costumes during December. With PPC, you can ensure that your ads are shown only to people who love Christmas costumes in that area during that period only.
This marketing campaign assures that no amount is spent randomly, instead it makes sure that the ads are reaching out to the intended audience.
2. Cost-Effective Budgeting:
Unlike traditional advertising where you buy an ad space and hope for customer engagement, PPC is based on pay as your ad gets clicked. You only pay when a user actually shows interest by clicking on your advertisement. Identify a profitability goal to determine your PPC budget ·
This type of model allows room for flexible budgeting. If your business campaign isn’t performing well, it’s in your hands that you can adjust or stop it instantly without incurring further costs.
It’s so flexible that you can scale up your business if you find a successful strategy.
So if you have any ups and downs in your marketing, it won’t really affect the Ad campaign. This level of having control is what makes PPC a favorite among businesses of all sizes.
3. Instant Results:
When all of our generation is one impatient bunch, we can’t really wait for anything anymore. We need instant results now.
Pay Per Click is the perfect solution for that.
It makes sure to deliver immediate results by making them appear on search engines and other platforms as soon as you launch a particular marketing campaign and pay for the ads.
This is particularly beneficial for new products or if you plan to have limited offers on your product where traditional methods would take too long to gain any attraction.
4. Measurable ROI:
With traditional advertising you might often get confused which part of your budget actually brought in customers.
Using PPC, every click and conversion, with what amount of money you’ve spent on is shown precisely and tracked accordingly.
Which is like having a detailed report that shows you exactly where you’re excelling and where you need improvement.
The tool you can use for Pay Per Click analytics is Google Analytics. There you can measure your campaign’s performance, understand your user behavior, and adjust your strategies in real-time.
So stop guessworking and start data driven decisions!
Pay Per Click can make your life easy by autopiloting. But you still need to feed it the right data and drive it in a way that it won’t crash down, just like a car.
Below are some tricks to use your PPC in a way that you’ll get the most out of it:
1. Keyword Research is the key:
Using tools like Google’s Keyword Planner or SEMrush to identify the best keywords for your business will reduce your workload.
You need to look for terms with high search volume that are low in competition. To do that, finding keywords that align with what your potential customers are searching for is a great start.
2. Copywriting for your Advertisement:
Your ad copy should sell, and it needs to be engaging and relevant. Most importantly, it should add a personal touch so that your customers will be able to relate to your product.
This is simply an elevator pitch to your customers about your product. While creating an ad copy, just use a concise language, and include a strong Call To Action.
3. Landing Page should be optimized:
You need to make sure that your landing page is totally aligned with your ad’s message.
For example, if your ad promises a discount on Christmas costumes, your landing page should feature that offer on full display in front, so that it’ll attract your customers. Most importantly, the landing page should be user-friendly, with a clear Call To Action and optimal page speed.
4. Monitoring and Adjusting:
After you have given it all, it's important that you regularly monitor your campaign’s performance as well.
Using metrics such as Click Through Rate (CTR), Conversion Rate, and Cost-Per-Click (CPC) works greatly for effective monitoring.
Switching your marketing to PPC is like moving from a cow carriage to a Tesla.
With Pay Per Click, you’re no longer stuck in the slow lane, you’re cruising past the competition and reaching your customers faster and more effectively.
These are the tips that’ll help you find a space in a vast marketing traffic jam, with PPC marketing.
If you need any assistance regarding PPC marketing or any other digital marketing services, make sure to connect with us at info@ontogendigital.com. Subscribe to us for more blogs.