4 Dec 2024 | By - Sudha Mariappan

In our previous blog, we saw the key marketing trends that were booming in September 2024. Now, let's check out the key marketing trends for November 2024.

Innovation comes in the shape of sweet treats, tech-infused beverages, and nostalgia. All of these together as companies go for green products, wellness, and just plain human interest that makes the audience relive through all experiences.

In this trend guide, we'll dig into the most exciting brand releases and collaborations of the season. All are uniquely crafted to create memorable experiences and boost convenience.

1. Chupa Chups Advent Calendar

Chupa Chups had just released its very first advent calendar, an inevitable step in infusing some fun into the sweetest time of the year.

Full of treats from across the brand's line, including big-time attractions such as Big Babol, Melody Pops, and classic Chupa Chups lollipops, this calendar invites fans of every age to count down the days to Christmas with a new daily surprise waiting for every one of them.

Designed to recapture the nostalgic spirit of adults and create new traditions for kids, it truly embodies the brand's joyful essence and opens up the possibilities for multi-generational bonding.

2. AI Energy Drink

Bang Energy is offering Jack Owoc with AI Energy Drink, where the craving for an energy-boosting drink merges with a design and marketing strongly inspired by AI.

Drinks like Blue Raspberry and Peach come with 200mg of natural caffeine and nootropic tyrosine and citicoline, promising much-needed mental and physical pickup for the demanding digital world. The branding and promotional content, generated by AI, target tech enthusiasts and productivity seekers.

3. Adidas 'Vibes' Fragrance Collection

As a strategic partnership with Coty, Adidas has launched 'Vibes,' the first fragrance collection inspired by aromatherapy to uplift moods. Assisted by six Eau de Parfums, inspired by 'Chill Zone' ('absolute violet scents blended with lavender and vanilla) and 'Energy Drive' ('cardamom and pink pepper' scent), wellness in harmony with fragrance represents a super-contributory and promising market approach.

As it was a landmark innovation, the line was developed from upcycled alcohol and sustainable packaging that makes it suitable for those who believe in wellness along with beauty.

4. BetterMe Pilates Essential Kit

The BetterMe Pilates Essential Kit is a convenient, compact, travel-friendly set of equipment for exercises that work the entire body.

Some of the equipment included in this kit contains resistance bands, Pilates rings, and weights. However, this kit is more inclined towards flexibility, balance, and strength.

Having all non-slip, easy-to-clean materials, this sleek raspberry pink set of equipment is designed to provide comfort and aesthetics in enabling efficient maintenance for fitness enthusiasts with style and functionality.

5. KitKat and Formula 1 Partnership

Nestlé has become the Official Chocolate Bar of Formula 1 in a first-of-its-kind multi-year deal. The first season of this deal will begin in 2025 and will feature fan zones branded as KitKat as well as race-day activations with the "Have a Break" message that KitKat uses along with the swift pace of motorsports.

It will mark the anniversaries of both brands: KitKat is turning 90 years old and Formula 1 is turning 75 years old.

6. Nike

The new Grind Dumbbell by Nike is filled with at least 20% recycled Nike Grind rubber coming from manufacturing waste. The brand achieves sustainable innovation by designing each dumbbell flecked with Nike Grind rubber with touches of ergonomics for better grip.

This product will attract all consumers who are concerned about the environment and want quality fitness products that can help them achieve sustainability.

7. e.l.f. Cosmetics and Stanley Collab

e.l.f. Cosmetics and Stanley are teaming up to create its first-ever signature tumblers. Designed after its best-selling lip oil shades, the tumbler is equipped with an excellent spot to keep their favorite lip oils readily available.

The beauty lover who needs access to her products on the go will love this fun accessory. It's a must-give gift during the holiday season, combining hydration and beauty into one sizzling lifestyle solution.

8. Mountain Dew

The newly designed Mountain Dew, to be released in the summer of 2025, is likely to mark positive signage by playing up the outdoors and citrusy, vibrant flavor profile.

This is more of an effort to connect to the Gen Z consumer who lives by enjoying the outdoors momentously. In this process of rebranding, Mountain Dew aims to energize its aesthetic with a freshness that speaks to a generation seeking authenticity and boldness in brand identity.

9. MailMaestro AI Email Assistant

MailMaestro is the newest AI email assistant that sorts and prioritizes emails to help improve the skill of managing the inboxes of busy professionals.

This device offers very fast response suggestions and automatic sorting to free up lots of time as it allows focusing on key priorities while making routine responses automated for fast turnaround handling of emails.

It operates with a freemium model, which provides access to various professional needs, from basic tools like email management to advanced organization tools.

10. Tinder

NO MORE has collaborated with Tinder in creating a manicure pop-up experience where singles can discuss safe and confident dating. This pop-up gives tips on healthy boundaries and relationship maintenance as personal grooming merges with empowerment in dating.

As such, Tinder and NO MORE offer new aspects that can refresh the lives of singles into beauty and meaningful conversation.

11. Meta

The "Instagram Family" pop-up in New York City is part of Meta's "Screen Smart" series, with the wider goal of making safe digital habits about teens and their parents. Over a single day of immersion, families get to experience Instagram's safety features firsthand and interact one-on-one with Meta ambassadors by finding out more about screen time management through activities and workshops.

This program is accompanied by interactive attractions such as a coffee bar while educating and raising digital literacy among families. Read Also: What is Meta AI: Pros and Cons

12. Kit Kat's "Vanilla Break"

Kit Kat has also introduced its new Vanilla-flavored bar, with a "Vanilla Break" sweepstakes offering prizes including branded BÉIS luggage packed full of Kit Kat treats and a $1,000 gift card for a vacation escape.

This campaign capitalizes on the consumer's want for unusual flavor profiles while using social media to reach out to enthusiasts at the host site of Instagram, which makes it more engaging to roll out the launch.

13. Duolingo

Duolingo has partnered with FRED & FARID Shanghai to manage their social media presence in China, which happens to focus on Douyin and RED.

In order to culturally engage with the market, this approach will shape the content that suits their usual humor to local trends to build the brand of Duolingo.

14. YouTube's Community Discord

To fortify interactions between the creators and audiences, YouTube introduced a "Communities" feature that enables creators to reach out directly to their fans within an integrated form on their channels. This would reduce creators' reliance on other platforms like Discord, thus creating a consistent fan experience on YouTube itself.

15. Maybelline

Maybelline revamps its great 'Maybe It's Maybelline' jingle, with the assistance of Sixième Son in a new sound that connects for Gen Z.

The new 'Maybe It's Maybelline' is preserved from the initial branding through respect to its DNA source, it has also been adapted in a manner suitable for social media and digital-first channels to be branded with Maybelline.

16. Pizza Hut

Pizza Hut takes it back to the then with a new pop-up activation for Personal Pan Pizza, bringing home the old flavors in retro decor: red checkered tablecloths and Tiffany-style lamps. The activation popped up in Astoria, Queens, fusing familiar flavors with an updated dining experience that taps into the desire for nostalgia.

17. Burger King Korea x Netflix

Burger King Korea partnered with Netflix to be the sponsor of the "Du-Tum Burger," which, much like the iconic Netflix sound, "Tudum." The black buns and multi-layered visuals created a fun appeal for entertainment under one roof with food.

18. Unilever's Pink

Unilever has put forward pink packaging for products such as Pot Noodle and Marmite to undertake the cause of breast cancer awareness.

This also comes in the form of Asda's Tickled Pink campaign, which depicts how brands tie up with social causes within consumer goods to give space for social responsibility.

19. "As Seen on Netflix"

For World Mental Health Day, Netflix teamed up with Mind Charity to open an "As Seen on Netflix" pop-up store in London for World Mental Health Day. This pop-up store gives fans a chance to buy memorabilia of popular shows from Netflix, and the funds will be used to support the mental health services they promote.

An online auction is also created that makes these items available to be bid on for an even larger number.

20. McDonald's

McDonald's Spain presents an adult Happy Meal, in collaboration with the 30th anniversary of "Friends." The focused meal provides collectible figurines of the characters from the popular sitcom.

This is a limited-edition product by and large, capitalizing on the nostalgic appeal that defines the iconic sitcom, thereby engaging fans who have grown up watching it.

Read Also: A step-by-step Guide to Buzz-worthy Marketing Strategy

21. Nikon

Reaching back to consumers is a rising tide of nostalgia marketing that Nikon tackles by bringing the Vintage Pop-Up Diner to Toronto's Yorkdale Mall. While taking guests on a trip down memory lane, all donning an edgy, contemporary, yet retro-inspired wrapper: the Nikon Zfc camera.

It's classic diner flair and a retro photo booth where visitors can make prints will make it both a memorable and hands-on experience.

This activation is a play in exhibiting Nikon's products, but it also capitalizes on three emerging trends: the retro-themed event, the interactive pop-up, and nostalgia marketing.

Each of these experiences allows the customer to interact with technology in a way that is very personal and engaging.

22. Amazon Ads and AI

To revolutionize the game for advertisers in their production processes, Amazon Ads is launching AI-driven tools.

Their artificial intelligence-based Creative Studio and AI Gallery make it easier for advertisers to produce great images, videos, and audio through the power of artificial intelligence.

23. 1 Hotel Toronto's Folklore Lounge

The Hotel Toronto is not behind on the celebrity-themed experience trend. The Folklore Lounge was inspired by the soundscape and aesthetic of Taylor Swift's music album "Folklore".

This lounge takes over the hotel's Flora lobby, hosting "Grand Piano Sessions" playing music of Swift's Folklore era, Taylor Swift-inspirational dance classes, pop-up shops, and exclusive themed beverages like the "Lavender Haze Mocktail."

The lounge allows guests and the public alike to express the influence of the artist in a laid-back but engaging atmosphere by underlying the emotional bonding that fans have for Swift's music.

24. Radisson Hotel Group

Radisson Hotel Group is incorporating Braille menus across properties in South Asia as part of efforts at inclusivity.

In partnership with the Young Indians organization, a group under the Confederation of Indian Industry, visually impaired guests can now dine independently.

At some of its properties, Radisson is adding audio QR codes that offer audio descriptions of menu items and open up dining to a wider range of guests.

25. Sephora

Among all the big names in beauty, Sephora launched its vision of a "Store of the Future", which would be a quantum leap into the world of beauty retail.

Future locations will blend digital and physical, allowing customers to engage with virtual try-on stations, personalized beauty consultations, and discovery through interactive displays. Hybridness is going to change the game of immersion and personalization in beauty retail spaces to a whole new level.

The store concept of Sephora reflects new trends in experiential shopping, personalized beauty service, and hybrid loyalty programs.

26. Fortnite's Freedom Town USA Map

On the advancement of the 2024 presidential election, Fortnite's Freedom Town USA map brings on the new face of political ads, which are non-violent, and interactive with the surrounding activities comprising racing and parkour events instead of the usual Fortnite battles.

This activation is an example of in-game political advertising and virtual campaign events for voters, who can interact with political content in a familiar entertaining space.

Fortnite often reaches out and touches the younger crowds better because it taps into a platform on which they already spend huge chunks of their time.

This is one form of political outreach that comes from the ever-changing interface between digital advertising and gaming to advance the gameplay industry for its potential to connect audiences with socially relevant themes beyond entertainment.

27. Namify AI

Namify AI This tool helps make brand naming simple and streamlined through the feature of name generation and checks on trademarks, domain verification availability, and searches for social media handles.

Since Namify brings into one's sight all the previously lengthy steps of branding, it also tends to facilitate new and old ventures alike in their effort to establish an integrated online presence effectively.

The Namify all-in-one solution represents a new direction for the kind of integrated branding solutions that balance convenience against legality.

28. Rad Camera

It's the era of work-from-home, and preparing for video calls from your office or even casual hangouts at home.

Rad Camera does a pretty cool breakthrough by offering digital makeup effects directly applied to the camera feed, to be later styled as if made possible via user-made makeup effects on face and skin. The product is relevant for late-night meetings and impromptu social calls for which it stands both in terms of functionality and aesthetics.

This phenomenon aligns with the digital makeup effect whereby the consumer wants fast and fluid ways to look good. AR alterations in the beauty domain help consumers try different looks through digital overlay instead of real products.

29. Emochat

The innovative communication apps are trying to bring not just words but emotions to the surface. Emochat, which recently launched as a new messaging app, brings in new avenues of presenting these emotions along with the texts.

This is a major upgrade in terms of user experience that is giving layers to their emotional expressions, making it more meaningful in communication.

Emochat allows users to connect on an alternative level that is more personal and professional in ways that tradition might fail to do.

30. Parking Sign Scanner

Parking has been an issue in highly congested urban areas for centuries. Through its "Park Here" feature, the Parking Sign Scanner app attempts to make this much less confusing experience by deciphering the parking signs, directly with the aid of artificial intelligence.

Drivers would just need a picture of the parking sign, and with the help of clear interpretations of restrictions, time limits, or allowances from the app, there wouldn't be any confusion on parking anymore. This ChatGPT-powered app permits interaction through its user-friendly interface hence leading to the extinction of parking confusion and the avoidance of fines.

Based on three emerging trends, which include AI-enhanced urban Mobility, Smart City Solutions, and User-Centric Mobile Applications, this technology-enabled urban navigation exists.

Conclusion

Brands can create powerful moments for diverse consumer needs and preferences. This change in brand marketing is shifting towards innovation, which means connection and access with individualism, positioning these brands at the forefront of their respective industries.

It is when such trends continue to evolve, that brands become adaptable and highly responsive to the desires of consumers that they will end up shaping the future of customer engagement.

If you want to know more about the newly emerging trends, or interesting topics related to digital marketing, subscribe to our blogs for a timely update.

If you’re in need of any type of digital marketing services, please feel free to connect with us at info@ontogendigital.com.

FAQ’s:

1. What are the key marketing trends for November 2024?
   November 2024's key marketing trends focus on innovation through tech-infused products, wellness offerings, and nostalgic experiences. Brands are prioritizing eco-friendly products and creating memorable, multi-generational moments for consumers.
2. What is the Chupa Chups Advent Calendar?
   The Chupa Chups Advent Calendar is a fun, nostalgic product for the holiday season, filled with treats like Big Babol, Melody Pops, and classic lollipops, designed to bring joy to both kids and adults.
3. What makes the AI Energy Drink by Bang Energy unique?
   The AI Energy Drink combines natural caffeine and nootropics with AI-driven branding and promotional content, targeting tech enthusiasts and those seeking productivity boosts.
4. What is the Adidas 'Vibes' fragrance collection?
   Adidas 'Vibes' is a new fragrance line inspired by aromatherapy, offering scents like "Chill Zone" and "Energy Drive" made with sustainable ingredients and packaging.
5. What does the BetterMe Pilates Essential Kit include?
   The BetterMe Pilates Essential Kit is a compact, travel-friendly set designed for flexibility and strength, including items like resistance bands, Pilates rings, and weights.
6. What is the collaboration between KitKat and Formula 1?
   KitKat has partnered with Formula 1 for a multi-year deal that includes branded fan zones and race-day activations, celebrating KitKat’s 90th anniversary alongside Formula 1's 75th anniversary.
7. What is the Sephora "Store of the Future"?
   Sephora's "Store of the Future" integrates digital and physical shopping experiences with virtual try-ons, personalized consultations, and interactive displays, enhancing customer engagement.
8. How does the Parking Sign Scanner app help drivers?
   The Parking Sign Scanner app uses AI to interpret parking signs, helping drivers understand restrictions and time limits with just a photo, preventing confusion and fines.