1 June 2024 |
By - Sudha Mariappan
Writers, listen up. Let's face it, sometimes even the most well written content where you have poured your heart and soul goes unnoticed.
The sad thing is when your audience starts to yawn just after reading a line or two from your blog.
No comments, no shares, just the black background of the internet staring back at you.
Not intending to say your blogs are that boring, but unintentionally, you might have missed some points while writing your blog.
But don’t worry fellow bloggers, there's always a solution.
Let’s see how to create compelling content for your blogs that will grab your audiences’ attention, and make them awake through the whole blog.
And make them eager for more.
Know thoroughly about your target audience:
Before you start with your great ideas, stop for a moment and think about who you are addressing specifically your blog to.
What does your audience enjoy reading the most? Identify their challenges and provide a solution for them. It is safe to just adjust what you write to suit your audience, without compromising your creativity.
Your aim is to know your audience better, for that you can conduct surveys, social media polls, Google analytics among other things to pinpoint what they need and cater according to their advances.
Creating buyer personas will be an ideal strategy.
Buyer personas are basically fictional examples of ideal customers with whom we would like our brand to resonate. It includes age, location, interests, their buying behaviour and hobbies etc.
With buyer personas, you can analyze what to write about your brand. It will provide insight into how your customers will be.
Check out your competitors blogs:
It is better to observe things before taking action on anything.
As an emerging blogger or a content writer, you need to first observe how your competitor blogs are doing.
Are they even your competitors? They can have a completely different set of audience that you have, so if they’re not your target audience. Then the blog might not be your competitor.
But if they are, get to know their strategies, and how they get their views, likes, and shares.
Copywriting is a huge form of writing which is the heart of marketing. Using creative copywriting, you can immediately draw your audience in. Copywriting starts with a compelling headline which we will discuss later on.
Find how your competitors are creating their copies. It will give you a basic idea of the types of writing that exist. After analyzing, you can start creating your writing with your voice.
The thing is, you need to find your voice. When you write genuine content that comes inside of you, be assured your audience will resonate with your blog more.
Write in your unique style:
Write your content in a fun way.
You can start by sharing a personal experience of yours. For example, starting with memories or events that happened in your life that relate to the blog topic you’re writing will give your audience a personal touch.
Your writing tone can be conversational. You can write your blog as if you’re speaking to a friendly acquaintance.
Having good humour goes a long way. A good joke can sometimes help to cheer up the crowd and make them at ease while reading your blog.
Write in proper format:
A good headline always wins. You need to take the reader's attention within seconds.
That’s all you have.
Using a tempting opening that sparks curiosity, surfaces a problem, or presents a surprising fact would be an effective way to hook them.
You can start by asking a thought provoking question.
There are numerous ways to start a compelling headline, some examples are, ‘have you ever considered...?’ and ‘what if I told you...?’. These questions will make readers question themselves and decide to know what you have written.
Begin with a fact that startles the readers. The shocking truth of the matter can make all the difference in showing how important the thing you want to say is.
A blog should be easy to read. Let's be honest, most people won’t even look a second if the content does not give them much interest. Therefore, it is better to break up your text with clear headings, subheadings, bullet points, and bolded text for easy reading.
Using short paragraphs with only 3 or 4 sentences will avoid the burden of reading large content for the readers. If the content is too large, the readers might be very confused and get bored easily.
Call to Action is important!
What’s the point when you don’t achieve your goal in the end? All the hard work that you’ve put into your content will go to waste if your reader doesn't click on the call to action.
The call to action depends on your brand. If you’re a blogger, then your call to action can be subscribed to more blogs. If you’re a servicing industry then your service should be the call to action.
Create that visual appeal:
Creating visually appealing examples with easy to understand text and lively illustrations will hook your audience in.
No wonder your writing is so good. But just adding text might become boring because it's only words.
Try to include interesting photos, infographics, videos or any other media so as to break monotony of the words through such things, like creating interest through eye-catching visual materials.
Find the best high- quality pictures related to your niche. The pictures must be friendly when it comes to website design and be connected with what they represent.
Add Infographics and videos to your content. Make use of these so that even complicated information becomes easier to understand.
Another thing, applying colour psychology if you’re a business will give you even more power to engage with more audience and convert them into sales.
Last but not least, optimizing your blogs with seo will make your content appear in front of your audience's eyes.
While using SEO will give your content the boost that it needs, it shouldn't control your content.
Depending entirely on SEO keywords to make your content visible will not be authentic and a way for your readers to lose interest.
However, basic optimization can go a long way. Research for relevant keywords and add them naturally into your writing without forcing it.
To add keywords, focus on the long tail ones. For example, the keyword, “organic tea shops near me” will focus on specific, multi-word phrases instead of generic terms such as “tea shops”.
Use keywords in your title tags and meta descriptions to improve search result visibility.
Add some backlinks. Encourage other websites to link to your high-quality content for better search engine ranking.
Why Does Killer Content Matter?
Creating content that you can relate to is more than just metrics.
When you create an interesting post, it brings visitors to your blogs, and helps you create like minded communities.
How do you know you’ve achieved that?
Increase your visibility: If your content is captivating, people will always share or link to it, thereby improving search engine rankings and pulling in fresh audiences.
Increased engagement: When readers are interested in what you are writing, they tend to comment on it, subscribe to your blog, buy from you and get involved in discussions.
Brand building: Killer content makes your audience believe you are the best in what you do. For example, Neil Patel, a well known figure in the digital marketing industry creates compelling blogs around digital marketing.
In the end, writing good content will create trust and loyalty among the readers.
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