23 May 2024 | By - Sudha Mariappan

It is 2024 and it isn’t whether you should have a mobile-friendly site or not, but you should know how optimized it should be for the user. There are currently 4.88 Billion smartphone users in the world today which is equivalent to 60.42% of the global population that owns a Smartphone.

As per Exploding topics, More than 60% of all online traffic is from mobile devices globally.

So it’s high time that you made sure your business website is working optimally on your smartphones.

How much has mobile usage risen?

The demand for an adaptable business website rises from the fact that more than 60% of web traffic will be linked to smartphones by 2024, meaning you risk losing many clients if yours is not well designed for this specific group.

Any kind of business will now have to adapt to meet their users where they are currently, at their phones. Without a mobile-friendly website, business could risk loss of potential customers as well as reducing its own visibility on search engines like Google by more than half.

Coming to that, let us see the importance of mobile-friendly websites in 2024.

Having SEO:

The most basic requirement of having a mobile-friendly website, or any other website in general is Search Engine Optimization. Having a design that will adhere to your fingers on a smartphone can increase your search rankings.

Since 2018, surfing websites on mobile has been the standard, and since then Google has used the mobile version for indexing and ranking. Your SEO efforts will showcase results properly in a mobile-friendly website and lead to higher visibility and more traffic, be it organic or paid.

Perfect User Experience:

A user-friendly mobile site helps users to move easily, have faster download speed and better readability. Users usually expect consistency when they access the website either through a computer or mobile phone.

If your website forces people to pinch and zoom in too many times during navigation, they will most likely get out due to slow incoming time. Making one’s website simpler and making it responsive across different screens sizes will make the website more accessible on mobile.

Increased Conversion Rates

Increasing your sales relies on a smooth and intuitive mobile experience. If it is easy for clients to go from one page to another or they can find the necessary information, they will easily get converted into customers just by a mere fact that they could easily access through their phone.

This is noticeable in e-commerce nowadays, as most of the transactions take place over smartphones, it puts more pressure on e-commerce sites to have them functioning smoothly on different types of mobile devices.

It is possible to streamline the purchase process and boost revenue through mobile optimization.​

Competitive Advantage:

By having a mobile-friendly website in today’s digital marketplace, you are ahead of the competition. Due to this, businesses prioritize mobile optimization in order to reach the ever-increasing population of mobile internet users thus capturing more market share, which ultimately helps in mobile marketing.

Those that fail to cater for the needs of the audience risk losing them in comparison with their competitors who might have better mobile experience.

So get the upper hand and build a solid mobile friendly website to amplify your sales.

Building Brand Credibility:

Having created a website that can be effectively used from your smartphone, rest assured you’re making a big step towards showing how responsive and up-to-date your business is.

It also conveys the message that you are paying attention both to the latest technological tendencies and consumer requirements, which has a favorable impact on your brand reputation.

You’re building a strong credibility by staying ahead of the curve. It will also build trust towards customers who are more willing to believe and react with these organizations.

Optimize your page speed:

Your user aka potential customer will have to leave your website if it is slow and lacks information. You can optimize your website by adding images that take less space than other features because if the file type is too high, it is going to be slow for users to access.

The other ways include removing any unnecessary code or whitespace that is there on HTML or Javascript as it will make users use your website smoothly.

What features will make your website mobile friendly?

Responsive Design: Make sure your site automatically fits all screen sizes by utilizing responsive design such that it provides the same experience for everyone using different devices.

Simple to Navigate on Websites: Showcasing clear and understandable menus makes user to have a smooth experience. For example, McDonald's burger menus make it easier for users to locate information on a website without overloading it with too much data.

Readable Content: Make sure that the font size is big enough for people to read without having to enlarge it. Also, ensure that the buttons and links are simple to tap so that it is less probable that the user will be annoyed.

We are a leading digital marketing agency where we create website designs, develop new websites, and optimize old ones. If you are someone who's looking to optimize your website or need any help with your website, feel free to connect with us at info@ontogendigital.com Subscribe to us for more such blogs.