27 May 2024 | By - Sudha Mariappan

In today’s generation, people are constantly bombarded with information every single day, How can you even compete?

How can you make your brand stand out?
The solution is simple, videos that hook people’s attention. That way your business will not go unnoticed among other brands online.
Videos are a powerful tool for capturing attention, conveying information, and building relationships with your audience.
But simply throwing together some footage and slapping on a logo won't do. To truly captivate your viewers, you need a strategic approach.
When it comes to captivating the attention of your audience, videos can become a strong weapon. Meaning, for concise delivery of your information, and building a relationship between the brand and the audience.
Let's know how to create video content that keeps viewers glued to their screens and begging for more content.

The basic foundation is to know your target audience:

The question is, what is the mindset and background of your best viewer?
Firstly, you need to step in the shoes of your consumer base, if you wish to reach before getting hold of a camera.

Survey your audience by researching their behavior patterns on social media platforms. These activities will form the basis for profiling customers based on their demographics and challenges which is crucial for content customization.
For this, you need to find out how you can assist them in finding solutions to their commonly occurring problems.

Captivating your audience is the key, from the Hook, the Line, to the sink of the Video:

The first 15-30 seconds of your video is crucial because it determines whether or not someone will continue watching it.

That is why they should be pieces of content merged, that capture the viewer’s attention and will compel them to keep on viewing.

For starters, you can do this by cracking a joke, asking a question that makes one think, sharing an intriguing scene, or starting with an unexpected fact.

Start with a conflict or a problem. Tell your public what they lack or what your solution is, but don’t make offensive content.

You can also start with storytelling 101, meaning, use a story. People are conditioned for storytelling in content. There should be a narrative trajectory from beginning to middle to end to keep the audience interested.

Spice things up with diversity, and keep your content more dynamic:

Change is constant. You can diversify the content, to take control of effective content marketing

When your videos are stale and monotone, your greatest enemy might just be you. By keeping your videos dynamic, you can engage with your audience on a deeper level and not make them run away.

Here’s how you can keep your videos moving: Mix up your visuals: You need to mix up a blend of live-action footage, animation, and visually appealing graphics.

Incorporate different voices: Include interviews from several professionals, testimonials from customers, or behind-the-scenes with your team.

Play with music and sound effects: Strategically apply sound to set the tone, highlight main points as well as leave an unforgettable impression. When you add music according to the current trend going on on the internet, it is an added advantage.
Vary your pacing: Don’t hesitate to try using slow-motion as well as time-lapses.

Connect with Your Audience on an Emotional Level with Storytelling:

While facts and figures hold value, people’s actions are driven by their feelings.

Storytelling helps create more emotional relationships with audience, thereby making your business more relatable and unforgettable.

Shift your concentration to the human aspect of things by featuring more human beings with their personal accounts apart from just goods or services.

Point out the change from an initial stage to the better by demonstrating the way through which your commodity or amenity makes one's life better.

Have your viewers feel the emotions, such as making them laugh, mourn, feel motivated, or question the truth of what you say so long as they remember.

Polish your content until it’s perfect:

Poor production quality can still ruin the most interesting content no matter how hard you try to improve it.

Here’s how you can make your videos appear professional: you can also check out 12 ways to make your video look professional by wave.video.

Make use of that good lighting. When you make good lights for your video, it can just improve its look.

Check your sound quality. You should just make sure that you buy a microphone or a recorder that is of good quality for good audibility of audio.

Clean up your footage, and create transitions and a notable outro before finalizing your work by learning basic editing techniques.

Optimize your content with the right audience:

When your work of art is already done, you should have it accessible to an appropriate audience.

Here are tips that can help you to fully capture your video:

Selecting the right platform is the key: Publish your video on the platforms they often visit, be it YouTube, Instagram, Facebook, or LinkedIn.

Create a captivating title and description: Use the keywords that relate to what you present and want to attract.

Popup your video: Forward your video to different platforms and embed it on social networks, embed it on your website or your neighboring websites, and think about using paid advertisements to make your brand more visible.

Establish a relationship with your audience: React to comments and questions made by your audience, and initiate and conduct discussions such as Q&A.

You can also run contests or giveaways to make more engagement.

At Ontogen Digital, we listen and we deliver. We have the expertise for over 8 years of servicing brands by creating their websites, video content, and graphic designing. So connect with us for any service-related queries at info@ontogendigital.com. Subscribe to us for more blogs.